It’s hard to remember that this is a year and a half ago, but the UFC was once the most popular sport on the planet.
Now, it’s almost entirely relegated to the niche of mobile games and social media.
In fact, the UFC is one of the few sports leagues where you can’t just stream it on the television.
For the UFC, streaming on mobile devices is like getting into a different world.
We caught up with UFC president Dana White, UFC Vice President of Sports Entertainment Jim Miller and UFC Vice Chairman and CEO Lorenzo Fertitta to learn how the sport is evolving and what the future holds for mobile gaming.
UFC president and CEO Dana White talks about the future of the sport, what he’s looking forward to with the company and how the UFC will grow the sport over the next decade.